Saturday 28 January 2012

macdermott's war song (project)

Jingo Karaoke
Multimedia Performance
We don't want to fight but by Jingo if we do ...
We've got the ships, we've got the men, we've got the money too!

It was 1878 when in the United States Edison patented the phonograph that later was developed into gramophone and was the most common device for playing recorded sound until the 1980s.
In the same year across the ocean the music-hall singer G. H. Macdermott (aka "the Great Macdermott") introduced in London Pavilion his song By Jingo (means By God in Old English).
This is one of the very first examples of modern propaganda since Macdermott was commissioned to change the public opinion in Britain with a popular song in the middle of the political crisis between the British Empire and Russia, after the war with Turkey in the Balkans and Caucasus.
The crisis ended with a diplomatic triumph of Britain's Prime Minister Benjamin Disraeli and after the song a politician from the opposition Laborist Party invented the term jingoism that now is used for describing "extreme chauvinism or nationalism marked especially by a belligerent foreign policy".
It is amazing how political life changed forever since audiovisual mass media and propaganda charged pop culture were invented and eventually became an intrinsic part of the public life. In 2008 exactly one hundred and thirty years after, we can celebrate an anniversary of audiovisual industry and jingoism, with Russia becoming again the world's Evil, with the US presidential campaign in which a remote war that can be seen as a perfect example of jingoism was described as "God's Plan" and the Blue Ray (probably the last hard copy media) becoming world standard.
To remind for all these events media artist Petko Dourmana invited in his Chain Reaction Pavilion everybody who wanted to sing Macdermott's war song By Jingo with a karaoke set that uses a New Edison-Style Cup Phonograph.
In the plastic cups used as recording media visitors got free beer after singing.
By Jingo Karaoke performance was presented from September 11-14th, 2008 at Macedonia Square in Skopje, Macedonia as part of Upgrade International