IDF recruitment

Lately a new campaign was launched in Israel against people who shirk of their military service.

A video commercial was diffused in the main TV channels to declare that "a real Israeli doesn't evade from the military service.

oyacov | 10 February 2008 | 40 likes, 19 dislikes
לגירסה בעברית: http://uk.youtube.com/watch?v=woXH80E...
"A true Israeli goes to the army", they've been telling us in an aggressive campaign against draft evasion, which expects us to accept the notion that those who don't go to the army, are not as worthy. this massive campaign was endorsed on billboards, buses and ads in TV.
http://uk.youtube.com/watch?v=jDHW1H6...
several of us have decided to come up with an alternative ad using less models and more sane criticism. please pass on this alternative version to show that the militaristic approach is not the only way to go. you can post this on your website, or anywhere else.
for download: http://corky.net/~eran/yossi/TrueIsra